LITTLE BEAST
We were presented with the challenge of reintroducing the Xbox Series S to the world and positioning it as the next-gen console of choice, shedding light on its powerful capabilities often overshadowed by the highly coveted Xbox Series X.
With the concept Looks can be deceiving, we aimed to showcase the console’s hidden power and unique traits—a Little Beast that packs a punch beyond expectations. Just like the awe-inspiring wonders of nature, the Xbox Series S houses an impressive gaming experience beneath its small, sleek and minimalist exterior.
As Art Director, I was in charge of the creation of the visual concepts along with the design and development of all key art, emails and downloadable wallpapers.
The result was an email campaign with a storytelling approach that uses the RPG attributes of Strength, Dexterity, Intelligence and Charisma to invite gamers on a journey to explore the console's capabilities and immersive experiences.
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Strength
Determines how much damage a character deals in melee combat, how much they can carry, and their success in physical challenges.
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Intelligence
Determines magical aptitude, puzzle-solving ability, and the use of advanced skills.
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Dexterity
Impacts accuracy with ranged weapons, dodging attacks, and performing actions requiring finesse.
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Charisma
Determines how well a character can negotiate, lead, or inspire others.
CREDIT